A museum of ice cream as a part of Singapore’s tourism expertise

A Museum of Ice Cream goes to open in Singapore in August 2021 whereas the Minister for Commerce and Trade laid out how the way forward for the tourism business would appear like in Singapore.

A museum constructed for selfies

Singapore may have 3 new touristic sights, the Singapore Tourism Board introduced throughout an annual business convention on April 7.

Regardless of the interval of worldwide journey restrictions, the Museum of Ice Cream will open its doorways in August 2021. This American idea, which was first a pop-up retailer in 2016 earlier than turning right into a everlasting set up in New York Metropolis, would be the first one outdoors of the U.S.

The museum, through which a multi-sensory set up could be featured, is extra about leisure than tradition. It’s typically a chance for taking selfies in a shinny and colourful infrastructure, and posting an image subsequent to a rainbow sprinkle pool on Instagram.

Because the Museum of Ice Cream’s web site explains, they consider in “creating lovely and shareable environments that foster IRL (In Actual Life) interplay and URL connections“.

4 touristic sights within the works

A thrill-ride idea, a type of human catapult stated to be the tallest in Asia, will even open on the finish of 2021. An air-panoramic attraction the place folks can take pleasure in a drink 35 meters above floor with a 360-degree view expertise will likely be accessible to vacationers subsequent 12 months.

These tasks come in the course of a tourism disaster fostered by journey restrictions.

Singapore went from welcoming 18 million vacationers in 2018, 3 instances its inhabitants measurement, to fewer than 1,000 vacationers in April or Might 2020.

As a consequence, the Singapore Tourism Board had invested in a advertising and marketing marketing campaign selling “Singapoliday“, encouraging Singaporians to take pleasure in native tourism.

To extend Singapore’s tourism attractiveness, the Minister for Commerce and Trade Chan Chun Sing laid out the nation’s imaginative and prescient concerning the tourism business in a post-pandemic period, through which practically “all the pieces grew to become distant“.

“It’s one factor to journey world wide to hearken to shows that you might have listened to from house through Zoom, nevertheless it’s one other factor to journey to an occasion to alternate concepts and information that may in flip produce new concepts, merchandise, and information”, the Minister added on the annual tourism business convention in line with Channel Information Asia.

Singapore tourism will depend on the intangible experiences

The nation’s worth proposition, restricted by the shortage of pure panorama, due to this fact lies in “the intangibles“. In different phrases, with the rise of digitization, Singapore sees the way forward for tourism much more as an expertise than it was.

As such, Singapore needs to welcome “new merchandise and new experiences, enabling companies from world wide to launch first-to-market options and improvements“.

For example, there’s a plan to test-bed new ideas as a part of a brand new attraction in a vacant web site.

So with a view to improve Singapore’s tourism attractiveness, the Museum of Ice Cream seems to be seen as the brand new expertise serving “the intangibles“.

Learn extra about Singapore

Media sources and helpful hyperlinks:

• Tourism spending down 39% to S$4 billion as customer numbers to Singapore plunge in Q1: STB, Channel information asia, July 2020, Free entry
• About us, Museum of Ice Cream
• S’pore to get 4 new sights together with Museum of Ice Cream and Sentosa rotating gondola, The Straits Time, April 2021, Free entry
• Shifts in know-how, sustainability current alternatives for tourism sector in the long term: Chan Chun Sing, Channel information asia, April 2021, Free entry