Hong Kong to supply greater than 500,000 free flight tickets with ‘Hiya Hong Kong’ promotional marketing campaign

Hong Kong hopes to carry 1.5 million guests to the town by freely giving greater than 500,000 flight tickets to oversea vacationers within the coming months, first to Asian markets.

The chief govt of Hong Kong John Lee introduced on February 2 the launch of the promotional marketing campaign “Hiya Hong Kong” to carry guests again.

To take action, Hong Kong will supply 500,000 free airline tickets to abroad vacationers within the coming months, together with different vouchers to make use of within the metropolis.

The “Hiya Hong Kong” marketing campaign was launched with dancers and flashing neon lights within the metropolis’s primary conference middle and the slogan was displayed in a number of languages together with Russian and Spanish.

The free round-trip tickets to/from Hong Kong shall be supplied to inbound guests beginning March 1 for at the very least six months. Flights shall be on three home-based airline firms: Hong Kong Categorical, Hong Kong Airways and Cathay Pacific.

A primary part with free tickets will open in March for inbound travels from Southeast Asia, then in April for mainland China and in Might for Northeast Asia and different markets.

Tickets shall be handed out by way of varied promotional actions, together with fortunate attracts, “purchase one, get one free” promotions, and video games, based on the Hong Kong Worldwide Airport Authority. Most tickets shall be distributed by way of the airways’ direct channels or their brokers however 35 % shall be reserved for tourism-related sectors.

In whole, 700,000 tickets shall be supplied free of charge. A further 80,000 tickets shall be given away to residents of Hong Kong in the course of the summer time of 2023. Some tickets shall be given away within the Guangdong-Hong Kong-Macao Higher Bay Space, which additionally contains the know-how and monetary hub of Shenzhen and the manufacturing powerhouses of Dongguan and Foshan from mainland China.

This system is anticipated to price at the very least 2 billion Hong Kong {dollars} (255 million U.S. {dollars}) with the hope to carry over 1.5 million guests to Hong Kong.

Hong Kong additionally affords over 1,000,000 vouchers to guests. They’ll get a complimentary welcome drink in some bars, eating places, and motels together with a money voucher to spend in chosen eating places, outlets or sights in Hong Kong price 100 Hong Kong {dollars} (13 U.S. {dollars}), based on the Hong Kong Tourism Board web site.

Within the final three years, the Chinese language particular administrative area was largely sealed behind closed borders and utilized strict regulation in the course of the COVID-19 pandemic following China’s zero-COVID coverage. An inside draft report from the European Union Chamber of Commerce in Hong Kong final 12 months anticipated a big exodus of European expatriates and overseas firms due to the strict zero-COVID coverage.

“Hong Kong is now related to mainland China and the entire worldwide world, and there shall be no isolation, no quarantine and no restrictions on experiencing…having fun with the hustle and bustle of Asia’s world metropolis,” Mr Lee stated. “Now we have to let outsiders know that Hong Kong has a singular standing, particularly when the ‘one nation, two methods’ rules shall be applied in Hong Kong for a very long time,” he added, eager to reassure Hong Kong continues to be an autonomous area from mainland China.

Hong Kong, thought of a extra enjoyable monetary hub than Singapore, dropped most of its remaining COVID-19 guidelines in December, aside from the masks mandate and day by day antigen testing for college students. There may be nonetheless a quota system between mainland China and Hong Kong with a COVID-19 check required on the border. Three border checkpoints are nonetheless closed.

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