Shakira mentions manufacturers in her new music Music Periods #53. Entrepreneurs use the chance to attach with viewers
The brand new music Music Periods #53 launched by Shakira, wherein she criticizes her husband Gerard Piqué, turned an immediate success. And entrepreneurs have been already utilizing the lyrics as a solution to join with their viewers.
Shakira and Argentine producer Bizarrap launched the brand new music Music Periods #53 on January 12. It turned an immediate success. With 52 million views on YouTube in 24 hours, Music Periods #53 is taken into account the most important debut for a Latin music on the platform.
Social mentions of the music, wherein she criticizes with punchy lyrics Gerard Piqué her former accomplice and just lately retired soccer (soccer) participant, have been trending since then. However social mentions of the manufacturers included within the lyrics rose, too. Though she could not discuss with them positively, it provides them an enormous increase of visibility and model consciousness.
Shakira sings that her husband Gerard Piqué traded a Ferrari (Shakira) for a Twingo (Mr Piqué’s new girlfriend), the automobile manufactured by French automaker Renault. Shakira additionally in contrast herself to the posh watch model Rolex whereas the brand new girlfriend can be the far cheaper Casio watch.
Because the music turned wildly fashionable, particularly in Latin America and Spain the place Shakira and Gerard Piqué lived collectively and had two youngsters, many manufacturers took the chance to speak on social media.
On its Spanish Twitter account, Renault shared a picture of the newest Twingo automobile mannequin and wrote “Pa tipos y tipas como tú. ¡Sube el volumen!” (For guys and ladies such as you. Flip up the quantity!) as a reference to Shakira who talked about incompatibility together with her husband she separated from few months in the past. The automobile even has a 22 brand on it, as a reference to the age of Mr Piqué’s new girlfriend, which was additionally talked about by Shakira in her music. Renault added a hand of hashtags describing the qualities of the automobile.
Casio Spain additionally communicated utilizing a play of phrases referring to Shakira’s music on Instagram: “Nos encanta que esto nos salpique” (We love that this splashes us). The model makes use of one of many performs of phrases from the Colombian singer mentioning to Gerard Piqué (“sal-Piqué”). Just a few hours later, it additionally shared in an Instagram story an image with Casio branding indicators on the previous however iconic mannequin of a Renault Twingo whereas “remembering previous instances.”
In Colombia, the music, launched a couple of weeks after MonotonÍa which additionally sounded impressed by her break-up, was utilized by manufacturers to carry consideration, too. Renault Colombia, though Twingo isn’t commercialized within the nation anymore since 2014, wrote on Twitter that “Twingo will all the time love you Shakira.”
In Argentina, Renault wrote that “many don’t want a luxurious automobile to be completely happy, ask our prospects how they get pleasure from life with a Twingo!” whereas the nation has been affected by financial difficulties and rampant inflation.
Rolex and Ferrari, that are quoted extra positively, didn’t appear to react. The merchandise are nonetheless unique with excessive requirements, and their communications don’t search to attach with a big viewers by way of humor.
However even entrepreneurs whose manufacturers should not talked about by Shakira already use the music as a reference.
Different corporations like Ikea, Netflix, lollipops model Chupa Chups, house enchancment and gardening retailer Leroy Merlin, chocolate model Nesquik, retailer Dia, Taco Bell, and beer model Estrella Galicia all referred to the music in latest posts on their Spanish social media accounts lower than a day after its launch.
TransMilenio, the bus transport system that serves Colombia’s capital metropolis Bogotá, additionally wrote on its Twitter account: “Larger than a Twingo, much less luxurious than a Ferrari and we take you quicker throughout Bogotá.” It nonetheless obtained some destructive feedback in regards to the high quality of its service. In the meantime, Latin American e-commerce web site MercadoLibre additionally took benefit of the recognition of Music Periods #53 to advertise its on-line procuring options to purchase a watch on the Colombian Instagram account.
100 Montaditos, a Spanish chain of eating places, confirmed assist: “Don’t fear Twingo and Casio, I’ve been by way of it, and you may get out of something.” 100 Montaditos has been quoted by Cristiano Ronaldo’s spouse, Georgina Rodríguez, when final 12 months she defined how her life modified from consuming at 100 Montaditos to having fun with luxurious in Monaco.
KFC Spain even made enjoyable of manufacturers utilizing the music as a communication alternative.
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